# Tactical: Product Launch Checklist

> Product: _________________
> Target Date: _____________

## Pre-Launch (2-4 weeks before)

### Product Development
- [ ] Finalize product design / mockups
- [ ] Order sample for quality check
- [ ] Approve sample / make adjustments
- [ ] Confirm pricing (cost + shipping + Etsy fees = margin > 30%)
- [ ] Set up POD integration (Printful / Printify)

### Listing Preparation
- [ ] Write product title (SEO: primary keyword + benefit + descriptor)
- [ ] Write product description (bullet points for scannability)
- [ ] Generate all 13 tags (Etsy max)
- [ ] Create lifestyle photos / mockups (min 5 images)
- [ ] Create listing video (optional but helps conversion)
- [ ] Set variants (size, color, style if applicable)
- [ ] Set shipping profiles

### Marketing
- [ ] Create teaser content (social media posts)
- [ ] Write newsletter announcement
- [ ] Schedule social posts (launch day + 3 follow-ups)
- [ ] Prepare launch day Short / reel

## Launch Day

### Morning
- [ ] Publish Etsy listing
- [ ] Send newsletter announcement
- [ ] Post teaser content to all platforms
- [ ] Update website if applicable

### Throughout Day
- [ ] Monitor for orders
- [ ] Respond to questions / comments
- [ ] Share behind-the-scenes content

## Post-Launch (Week 1)
- [ ] Check first 48 hours of analytics
- [ ] Adjust tags/titles if no impressions
- [ ] Send second newsletter if low traction
- [ ] Note what worked for next launch